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Retail Therapy
Pilkington, Mark
Éditeur : BLOOMSBURY
ISBN papier: 9781472978608
Parution : 2021
Code produit : 1450373
Catégorisation :
Livres /
Gestion /
Marketing /
Comportement du consommateur
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | 1 |
Prix membre : 22,05 $ Prix non-membre : 24,50 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
Description
An insightful review of the collapse of the traditional retail sector in the West, and a roadmap for its potential recovery. Almost weekly, the news is full of stories about disappearing retail chains - some of which have been around for decades. From Toys'R'Us, Aeropostale and A&P, recognized names are vanishing overnight - with the loss of hundreds of stores and thousands of jobs. As such large organizations disappear, so the malls, shopping centers, high streets and main streets become emptier and less appealing to visit. Mark Pilkington argues that, while the decline in manufacturing receives more news attention, the retail sector is more important in terms of job numbers: in the US, it employs around 30 million people; in the UK, around 10 million (not just in selling, but in property, manufacturing, logistics and distribution as well). And as such, anything that jeopardises the retail sector will have a deep and lasting impact on millions of lives, as well as on public policy. While many people will point a finger at the Amazon effect," this is an oversimplification. Deeper forces are at work that are changing people's relationships with brands, the balance of power between producers and consumers, and the whole nature of the supply chain that has existed since the industrial revolution. Retail Therapy offers a comprehensive analysis of these forces and their impact on the world of retailing. More importantly, it presents a cogent analysis of the longer (...)
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