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Matériel obligatoire et recommandé
Retail Recovery: How Creative Retailers Are Winning in Their Post-Apocalyptic
Pilkington, Mark
Éditeur : BLOOMSBURY
ISBN papier: 9781472987174
Parution : 2021
Code produit : 1450304
Catégorisation :
Livres /
Gestion /
Marketing /
Comportement du consommateur
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | En rupture de stock** |
Prix membre : 34,20 $ Prix non-membre : 38,00 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.
Description
A fascinating insight into how retailers can recover and thrive in retailing's new normal." This book offers a comprehensive analysis of new forces which are changing the way in which we buy products and experience brands. It includes in-depth interviews with some of the most innovative players - from John Lewis in the UK, to Nike and Patagonia in the US - in the hope of drawing out key learning points for the rest of the industry, across the globe. It also provides essential guidelines for governments, as they strive to rebuild society in the wake of recent catastrophes. The retail industry, with which we have all grown up, has been devastated by the twin effects of the internet and the Coronavirus lockdown. Huge numbers of prestigious brands have gone under, or are a shadow of their former selves. The world economy has gone into deep recession, with reduced employment and incomes across broad swathes of society. Many discretionary products have simply become too expensive for ordinary people to buy on a regular basis. High streets and shopping malls lie half empty, causing a vacuum at the core of our societies. There is an urgent need to regenerate our local shopping centers, in order to create new hope in depressed areas. So how can retailers and brands respond to this crisis? Fortunately, new shoots of recovery are emerging from the wreckage of the old order - new brands, new technology, new ways (...)
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