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Matériel obligatoire et recommandé
The Story Is Everything
Loizou, Andreas
Éditeur : LAURENCE KING PUBLISHING
ISBN papier: 9781913947941
Parution : 2022
Code produit : 1450580
Catégorisation :
Livres /
Sciences humaines /
Communication et sciences de l'information /
Communication
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | En rupture de stock** |
Prix membre : 26,09 $ Prix non-membre : 28,99 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.
Description
We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations. This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence-advertisers, psychologists, philosophers, film directors and novelists-appeal to our deepest emotions. From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.