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Matériel obligatoire et recommandé
Summary of A.G. Lafley & Roger L. Martin's Playing to Win
Éditeur : Everest Media LLC
ISBN numérique ePub: 9781669356523
Parution : 2022
Catégorisation :
Livres numériques /
Autre /
Autre /
Autre.
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Numérique ePub Protection filigrane*** |
Illimité | Prix : 3,99 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
***Ce produit est protégé en vertu des droits d'auteurs.
Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 By the late 1990s, it was clear that PG needed to win in skin care. Skin care constitutes about a quarter of the total beauty industry and has the potential to be highly profitable. Oil of Olay was struggling. It wasn?t PG?s only skin-care brand, but it was by far the largest and best known. #2 PG invested in the SK-II brand, Cover Girl, Pantene, Head Shoulders, and Herbal Essences. The company bought Wella and Clairol to create a position in hair styling and color. #3 The company was able to redefine what anti-aging products could do. It began selling higher-end, more prestigious products in a traditionally high-volume environment. It attracted consumers from both the mass and prestige channels. #4 Olay needed to look and feel the part. The packaging had to represent an aspiration, but also effectively deliver the product. Pricing had to be just right ? not too high for mass consumers, but not too low for prestige consumers.
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