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Matériel obligatoire et recommandé
Designed For Digital: How to Architect Your Business For Sustained Success
Jeanne W. Ross
Éditeur : MIT PRESS
ISBN papier: 9780262042888
Parution : 2019
Code produit : 1391652
Catégorisation :
Livres /
Gestion /
Management /
Management international
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | 1 |
Prix membre : 46,84 $ Prix non-membre : 49,31 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
Description
Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions-and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy.