0
item
Total :
0,00 $
Magasiner par secteur
Matériel obligatoire et recommandé
Advertising and Marketing Law in Canada, 5th Edition
Brenda Pritchard and Susan Vogt
Éditeur : LEXISNEXIS
ISBN papier: 9780433478935
Parution : 2015
Code produit : 1370726
Catégorisation :
Livres /
Droit et sciences juridiques /
Droit et sciences juridiques /
Droit de la consommation
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | En rupture de stock** |
Prix membre : 114,00 $ Prix non-membre : 120,00 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.
Description
First published in 2004 and now in its fifth edition, Advertising and Marketing Law in Canada has become the "go-to" legal reference for advertising and marketing professionals. Each edition captures the latest changes to the law and discusses the pitfalls of recent advertising and marketing practices. Features Written in plain language by an experienced and creative team of advertising lawyers, this comprehensive resource sets out the ground rules and practical issues of Canadian advertising law, and includes: • An explanation of the applicable legislation and regulatory codes for all provinces, territories and federally regulated sectors. •A review of the most popular marketing channels and techniques so you can evaluate possible strategies and tactics. • A discussion of common pitfalls and potential problem areas so you can understand the limits associated with promoting certain products and services. • A wide range of real life examples to illustrate the practical aspects of both good and bad advertising. •Helpful day-to-day aids such as customizable checklists, lists of DOs and DON'Ts and descriptions of best practices. Highlights of the 5th Edition •New chapters on Product and Consumer Reviews, and Political Advertising •Update on recent Competition Bureau actions increasing the liability of advertisers in misleading advertising •Update on recent changes to advertising law in Quebec and in specific industries such as natural health products, cosmetics, alcohol and food •Update on recent changes to privacy law and its implications for marketing practices •Preview of anticipated changes to trademark law in 2016 •Update on recent changes to the National Commercial Agreement •Tips on advertising through Facebook, Pinterest and other trending platforms Who Should Read This Book •Advertising lawyers who want to provide their clients with up-to-date, practical advice. •In-house counsel who want to ensure they have the information they need to properly advise employers about the legality of their marketing and advertising efforts. •Professionals at ad agencies and marketing firms who need to understand the legislative parameters that govern their clients' advertising campaigns and promotions.