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Matériel obligatoire et recommandé
Purple Cow, New Edition: Transform Your Business by Being Remarkable
Seth Godin
Éditeur : PENGUIN BOOKS
ISBN papier: 9781591843177
Parution : 2009
Code produit : 1339150
Catégorisation :
Livres /
Gestion /
Management /
Ouvrages généraux
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | En rupture de stock** |
Prix membre : 27,86 $ Prix non-membre : 30,95 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.
Description
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
Du même auteur...
| Livre papier | 0 |
Prix membre : 94,95 $ Prix non-membre : 105,50 $ |
C'est à vous de jouer !
Éditeur : DIATEINO
ISBN : 9782354561833
Parution : 2015