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Matériel obligatoire et recommandé
From Brand Vision to Brand Evolution : The Strategic Process of
De Chernatony, Leslie
Éditeur : BUTTERWORTH-HEINEMANN COLLEGE
ISBN papier: 9781856177733
Parution : 2010
Code produit : 1036215
Catégorisation :
Livres /
Gestion /
Marketing /
Marque
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | En rupture de stock** |
Prix membre : 50,30 $ Prix non-membre : 52,95 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.
Description
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.* Highly anticipated new edition from THE brand guru* Current edition has sold OVER 5,000 copies!* Extensive teaching aids accompanying the book to download online. Spend less time preparing to teach and more time teaching!