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Matériel obligatoire et recommandé
Hospitality and Travel Marketing : 4th edition
Morrison, Alastair M.
Éditeur : DELMAR PUBLISHERS
ISBN papier: 9781418016555
Parution : 2010
Code produit : 1037137
Catégorisation :
Livres /
Gestion /
Tourisme /
Marketing touristique
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | En rupture de stock** |
Prix membre : 176,65 $ Prix non-membre : 185,95 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.
Description
This edition of Hospitality and Travel Marketing expresses the relationship between marketing and the tourism industry, and emphasizes a broader marketing perspective through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Written to engage readers in understanding all aspects of marketing, some of the topics covered include: research and analysis; plans and strategies; marketing segmentation and trends; product development; partnership; people and service; packaging; the distribution mix and the travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques. Complete with references, web links, extensive appendices, and four-color insert, this book presents a common sense approach to the principles of Hospitality and Travel Marketing.
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| Livre papier | 3 |
Prix membre : 94,50 $ Prix non-membre : 94,50 $ |
Marketing and Managing Tourism Destinations [3E]
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ISBN : 9781032380698
Parution : 2023