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The Business of Design. Balancing Creativity and Profitability
Granet, Keith
Éditeur : Princeton Architectural Press (PAPress)
ISBN papier: 9781616899981
Parution : 2022
Code produit : 1450736
Catégorisation :
Livres /
Gestion /
Management /
Ouvrages généraux
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | 1 |
Prix membre : 52,20 $ Prix non-membre : 58,00 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
Description
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.
Du même auteur...
| Livre papier | 1 |
Prix membre : 52,20 $ Prix non-membre : 58,00 $ |
The Business of Creativity. How to Build the Right Team for Success
Éditeur : Princeton Architectural Press (PAPress)
ISBN : 9781616893941
Parution : 2016