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Matériel obligatoire et recommandé
Services Marketing: Integrating Customer Focus Across the Firm 7th edition
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
Éditeur : MCGRAW HILL HIGHER EDUCATION
ISBN papier: 9780078112102
Parution : 2017
Code produit : 1444635
Catégorisation :
Livres /
Gestion /
Marketing /
Comportement du consommateur
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | 1 |
Prix membre : 94,95 $ Prix non-membre : 99,95 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
Description
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.