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Matériel obligatoire et recommandé
Business research methods with student DVD 10/ed.
Cooper\Schindler
Éditeur : MCGRAW-HILL
ISBN papier: 9780077224875
Parution : 2007
Code produit : 1099152
Catégorisation :
Livres /
Littérature générale /
Dictionnaires et ouvrages de référence /
Méthodologie
Formats disponibles
| Format | Qté. disp. | Prix* | Commander |
|---|---|---|---|
| Livre papier | En rupture de stock** |
Prix membre : 204,20 $ Prix non-membre : 214,95 $ |
*Les prix sont en dollars canadien. Taxes et frais de livraison en sus.
**Ce produits est en rupture de stock mais sera expédié dès qu'ils sera disponible.
Description
In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in "Business Research Methods," Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.